The Realistic Guide to Pricing Indie Game Marketing

You’re getting ready to launch your next game and you want to know how much you should be prepared to spend on marketing. This article breaks down about what that’s going to be in terms of your own time, and outsourcing costs.

So, what’s the magic number?

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How to Research Your next Game’s Target Audience for Free

Your game’s target audience is the demographics and interests of the majority of it’s players. For example if you’re launching a match-3 puzzle game, your target audience is likely female, 35 years of age, and cares mostly about achievement over all other aspects of the game.

But before you’ve launched your game, before you’ve gathered any real player data, you’ll need to make an educated guess about who your players might be, so that you can make and market your game to attract them.

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How to Double Your Devblog Traffic with Republishing

Back in the early 2000’s Bungie kept fans of Halo informed with news, updates, and new feature developments. Players couldn’t get enough, and a fervent community blossomed. Some of my friends still talk about how following that devblog inspired their careers.

Sure, other game developers had been doing that since the beginning of the internet, but Bungie somehow managed to get regular fans interested in the game development process, which if you’ve been writing your own devblog, you know is no easy task.

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How to Make Effective Official Game Websites Really Fast

What should you do for your official game websites? What tools should you use, how should you design them, and where should you start? I can’t throw a rock on social media without hitting a group of indie game developers asking these types of questions, and pitching in to help each other out.

There’s a hundred ways you could make a website for your game, but I believe I’ve got the absolute best way to start.

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